Churiwala has moved to United Spirits from Ambuja Cements, where he had been the chief financial officer since 2011. He replaces Vinod Rao, who had been serving as an interim head of finance.

Anand Kripalu, managing director of United Spirits said: "I am delighted to welcome Sanjeev to United Spirits and to our executive team.

"His strong track record and depth of experience will serve USL well and we are confident that he will be a key contributor to the achievement of our performance ambition."