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Jascots' off-line, on-trade plan boosts sales
Published:  04 January, 2016

Jascots Wine Merchants saw calendar-year turnover rise 8.5% in 2015, after closing its online consumer operation to focus on the UK on-trade.

The specialist wine supplier to UK restaurants, hotels and caterers said sales increased from £7.5m in 2014 to £8.1m in 2015.

Miles MacInnes, sales & marketing director, said closing the e-commerce side of the business was a decision “for the long term”. He added: “We may have lost out on some sales but our offering to the on-trade is even stronger as a result, which is evidenced by our performance.

“We’ve made some significant strides in our company this year, strengthened our marketing and purchasing teams with key appointments, introduced a dozen new producers to our portfolio and successfully launched wines and sparkling wines on-tap to our clients.  2016 is looking very exciting with more growth predicted and some very exciting developments in our training offer, watch this space.”