Adamson is a well known and popular figure in the UK wine Trade. Based in the UK he will be responsible for managing distributors across the region.

JFW says with strategic growth developing within the European market, this appointment is pertinent to the wider corporate structure of the family-owned company.

Born in New Zealand, Adamson joins JFW from Craggy Range Vineyards, based in London, where he started with the company in 2009 as a business manager for Europe and Middle East & Africa before being promoted to global sales director.

Adamson has previously worked for New Zealand Winegrowers covering the UK and European markets and Villa Maria Estate working in London and Wellington.