Dedianko has made the move to beer from spirits, having spent the last 6 years at Belvedere Vodka, where she worked as global brand ambassador before being promoted to director of education.

In her new role as festival director, Dedianko will take charge of the first DrinkUp.London Beer Edit, which takes place during London Beer Week (13-19 March 2017) at The Oval Space.

Hannah Sharman-Cox, MD and founder of DrinkUp.London said: “London Beer Week has grown exponentially since its launch in 2015 and is now very ready to be taken to the next level. With her enthusiasm for the beer industry alongside her vast experience of drinks events and trade and consumer education, we felt that there was no better person to drive the festival forward. We are delighted at such a strong addition to the company”.