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Pernod launches non-chill filtered Martel
Published:  09 December, 2016

Pernod Ricard has launched the first Martell non-chill filtered cognac.

Martel NCF is filtered at room temperature with the aim of “preserving its full potential to unleash irresistibly smooth, expressive aromas when served with ice”.

The Martel NCF bottle has a transparent label which is said to “evoke the filtration process”.

The launch is backed by The Martell Ice-Pool, a tiered tray system that omits mist, shot glasses of the cognac and mixers on ice for a long drink serve. While The Martell Frappé serve, features a shaker which lights up.

Price and availability were not available at time of publishing.