The orginisation, which had 18 spirits in the 2016 Millionaires’ Club list, will combine Travel Retail Asia Pacific, Travel Retail EMEA and Travel Retail Americas from July 1, 2017.

The Travel Retail channel is a significant part of the wine and spirits industry and is Pernod Ricard’s fourth largest market.

Global Travel Retail will be supported by market-based business units to maximise its value creation and grow its presence in duty-free zones.