The capsule of each bottle now features calligraphic script telling the legend of the devil’s cellar, and the label itself features an enhanced ‘Reserva’ and brand logo, as well as the latest version of the Concha y Toro logo and a new roundel monogram.

Marketing controller at Concha y Toro UK, Laura Thomas, said: “This is a timely and well executed brand refresh for the iconic ‘Reserva’ range.

“Casillero is Chile’s best-selling wine brand in the UK, and a top five wine brand in total still wine here. These design changes will enhance its premium nature and serve it well for future wine audiences keen to get to know the legend of the Devil’s Cellar.”

The sales value of the Casillero del Diablo Reserva range in the UK has increased by 16.6% in the last year, equaling £126.6 million.