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Beam Suntory denies 50 Cent and Effen Vodka split
Published:  18 July, 2017

Beam Suntory has deniedreports that US rapper 50 Cent has sold his shares in Effen Vodka for $60m.

It emerged this week that the rapper had fallen out with Effen Vodka when he posted a picture on Instagram with the caption: “I got the bag, EFFEN Vodka Can you say 60M’s since they like counting my money DO THE MATH. Lol."

A US radio show also announced on Wednesday (July 17) that 50 Cent had flogged his stake in the brand for $60m.

However, a statement from Beam Suntory said: “In a statement Beam Suntory stated: “Contrary to any inaccurate media reports, EFFEN Vodka’s partnership with 50 Cent continues.”