Sandoval will be responsible for all aspects of international business development for the company’s brands and be based in Guadalajara, Mexico.

“It is a great pleasure to finally succeed in having Jose Sandoval in the central circle of Ocho operations,” said Tomas Estes, founder of Tequila Ocho.

“After knowing Jose as a friend for more than 20 years and having wished he could join Ocho while seeing his results in the tequila industry the time has finally come.

“With Jose's experience and vision Ocho will continue its unique path in pioneering in the Tequila Category.”

Sandoval has 20 years experience in tequila sales and marketing and has held senior international positions with Tequila Herradura, Gonzalez Byass, Casa Centinela and Tequila Casco Viejo.

Tequila Ocho is currently sold in 38 countries and was just selected for the Sustainable Spirit Award at Tales of the Cocktail 2017.