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The Drinks Tourism Challenge: Awards
Published:  01 March, 2018

The annual awards are a highlight of the year for any company which invests in creating a visitor experience. Christian Davis reports.

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VISITOR CENTRES HOST thousands of guests every year and as such provide an excellent opportunity to showcase a company’s products to an interested, captive audience.

The Drinks Tourism Challenge seeks to reward excellence in hospitality, be it teaching how a wine or spirit is made; the history of the winery or distillery and its environs; conducting a testing or laying on an event.

This year the judging took place at the Wine & Spirit Education Trust’s London headquarters and the panel of experts judges included drinks industry professionals with experience of PR, marketing, merchandising and tourism.

THE JUDGES

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Graham Cox, WSET UK business development director

Anita Jackson, UK director, Wines of Chile

Jenny McGee, executive director, The Tourism Society

Victoria Morrall, director, Dillon Morrall, a specialist PR & marketing company

Jo Wehring, UK marketing manager, Wines of South Africa

Christian Davis, editor, Drinks International

Click the next page to view: BEST VISITOR CENTRE