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Famous Grouse launches Cask Series
Published:  10 April, 2018

The Famous Grouse has launched Cask Series, a new range of ‘everyday premium’ whiskies which will start with Bourbon Cask and be followed up by whiskies aged in different cask types.

The Cask Series has been developed by The Famous Grouse’s master blender, Kirsteen Campbell and Bourbon Cask will be launching as an exclusive in Tesco on 10 April 2018, across 600 stores at RRP £19. 

Campbell said: “The casks we use to mature the whisky are such an integral part of bringing the product to life.  Each cask is unique and each brings something different to the spirit. 

“For The Famous Grouse, we place such a lot of importance on the quality of our wood that we wanted to develop a range to really highlight and celebrate all that this adds to the whisky.  The Cask Series is designed to showcase how different types of oak cask can influence flavour, delivering a range of wonderful flavours to appeal to a wide range of consumers.” 

Chris Anderson, head of brands at Edrington-Beam Suntory distribution, said: “The launch of The Famous Grouse Cask Series allows us to offer drinkers a way to enjoy all the classic smooth, balanced flavours of The Famous Grouse with a twist.

“We know that our drinkers enjoy spending a little more to treat themselves to something special and the Cask Series offers a great way to enjoy an everyday reward for lovers of blended whisky.”