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Chivas 18 gets rebrand
Published:  04 June, 2018

Chivas Regal has re-branded its 18 year-old blend, one of the largest international blended Scotch expressions, with immediate effect to reflect its 'super-premium' position.

Chivas Regal sold 4.2m 9-litre cases in 2017 according to Drinks International's Millionaires' Club, making it the fourth largest Scotch whisky brand by volume in the world and the 21st biggest across every category.

Richard Black, global marketing director at Chivas Regal, said: “Our new campaign highlights its rich, multi-layered flavour whilst also honouring the expert blending process which leads to its creation. Through it, we want to remind consumers that some things in life can’t - and shouldn't - be simplified.”