The brand was created by Marc Rodrigues, Joe Milner, Andy Gaunt and bartender Sam Jeveons

Rodrigues has worked for Beam Brands, Constellation Brands and Diageo in Australia and Asia while Jeveons is an expert in the Asian bar and cocktail industry.  

Rodrigues said: “Indonesia’s part in the story of cane spirits, and therefore rum, is both compelling and valid.  We’ve forgotten that sugar cane originates in SE Asia and was taken from here to the Caribbean and elsewhere. 

“We’ve forgotten that early explorers visiting what is now Indonesia discovered the locals drinking a distilled sugar cane spirit as far back as the 15th Century, before the word rum was even coined.  

“To bring it back in a serious way, I assembled friends and industry experts from Australia, Asia and the UK to launch Nusa Caña, a tropical island rum with the vision to take the story of Indonesian rum and the Bali lifestyle we love to the rest of the world.”

Nusa Caña is made using molasses from local sugar cane, which is distilled twice in steel ‘Chinese’ pot stills before finally being aged in teak casks.

“Nusa Caña is putting Indonesia firmly back on the rum map. Blended for modern tastes it’s a vibrant and fruity white rum full of character,” added Jeveons.