
Sazerac makes $15 billion offer for Brown-Forman as Pernod Ricard says merger talks “ongoing”
US spirits group Sazerac has reportedly offered to purchase Brown-Forman for $15 billion, according to Reuters.
Pernod Ricard Q3 sales stabilise as volumes return to growth
French spirits group Pernod Ricard has reported a return to volume growth in Q3, but with ongoing conflict in the Middle East, has predicted organic net sales to decline by 3-4% for the full year.
Patrón launches 100 proof tequila in US
Patrón has launched a 100 proof (50% abv) tequila aimed at bartenders in the US.
Maharaja Drinks launches heritage spirits collection
Indian drinks retailer Maharaja Drinks, has launched a new heritage spirits category in the UK featuring three Feni expressions and a Mahua spirit.
Franklin & Sons to accelerate US growth
UK-based mixer brand, Franklin & Sons, has appointed Endurance Brands LLC, part of The Sheehan Family Companies as its exclusive master importer for the US.
Juvé & Camps leaves Cava DO for Corpinnat
Juvé & Camps in the Penedès region of Spain has left the Cava DO and joined Corpinnat as part of its strategy towards value growth.
Champagne sales down driven by US slump
Global volumes of champagne sales reached 266 million bottles in 2025 which indicated a drop of 2% on the previous year.
Pre-mixed cocktail sales in Australian bars up 35%
NielsenIQ data has revealed sales of alcoholic ready-to-drink (RTD) beverages in Australia’s on-trade have increased by more than a third in two years.
Rémy Cointreau announces management restructure amid trade struggles
Rémy Cointreau has restructured its senior management team amid a period of difficult trading conditions.
Alcohol suffers global downturn in 2025
Total beverage alcohol (TBA) saw global declines in 2025, driven by “high inflation, political polarisation and international conflict”, preliminary data from IWSR has revealed.
Hospitality network launches for the Gulf
Derrick Pereira, media veteran and co-founder of Drip Magazine, has launched New Shift, a platform designed to help hospitality workers in the Gulf collaborate.
New Zealand Winegrowers appoints new chief executive
New Zealand Winegrowers (NZW) has appointed Anishka Jelicich as its next chief executive officer, commencing at the end of July 2026.
Cask to distribute WhistlePig in the UK
Vermont-based whiskey distillery WhistlePig has appointed Cask as its new UK importer and distributor as the brand begins its next chapter of international expansion.
Whisky Hammer launches Hong Kong hub
Scottish online whisky auctioneer Whisky Hammer has expanded into Asia with the launch of a new operational hub in Hong Kong, marking its second new international base in under a year.
Comment
Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?