UK: G & J Greenall appoints new marketing chief

30 July, 2009

UK: G & J Greenall has appointed a new marketing director.

Scott Watson, former general manager of Moet-Hennessy in Central and Eastern Europe, will take the role at G & J Greenall with immediate effect.

Watson will focus on building global brand awareness and increasing sales for G & J Greenall’s branded portfolio. Watson will oversee the marketing and communication platforms for newly repackaged Greenall’s London Dry Gin, the Greenall’s Gin Ready-to-Drink range, the new super-premium Greenall’s Bloom gin, and premium Cristalnaya Vodka.

Christian Rose, chief executive of G & J Greenall, said: “Watson’s broad understanding of the global spirits market and his keen insight into international marketing will greatly contribute to the growing success of the G & J Greenall’s business.”

Watson said: “It’s a fantastic opportunity to lead global brand and category innovation. G & J Greenall has substantial brand and market opportunities ahead and I greatly look forward to driving the charge”