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US: A New York-based brand developer has secured a deal with film company Paramount to create a Godfather-inspired vodka.
The Godfather Italian Organic Vodka is expected to be launched by Iconic Brands later this year.
Richard DeCicco, chief executive officer of Iconic said: "We are extremely excited about our alliance with Paramount Licensing.
“The Godfather brand will add a twist of fun and entertainment to the spirits industry, and we believe it will surely become a fan favorite in the adult lifestyle category."