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Pre-mixed Drinks Challenge results
11 January, 2010
Drinks International’s inaugural pre-mixed drinks challenge has revealed a high level of innovation in the ready-to-drink category. Judges included top bartenders, trainers, consultants and a Barwizard. Entrants had a choice of five categories in which to submit their drink, depending on how it is made. Categories ranged from original product combinations for non-traditional pre-mixed drinks to ready-made cocktails for drinks that are ready to serve. The results show an impressive eight gold medals, five silvers, five bronzes and five commendeds.
Original/unique product combination
Brand owner Brand Medal
Global Brands VK Vodka Pear: Gold
Classic alcoholic drink and mixer combination
Diageo Smirnoff Vodka & Schweppes Tonic : Gold
Diageo J&B and Cola: Silver
Diageo Bulleit Bourbon & Cola: Bronze
Diageo Smirnoff Vodka & Ocean Spray Cranberry Juice: Bronze
Diageo Smirnoff Vodka & Apple Juice Drink: Commended
Diageo Gordon’s Gin & Schweppes Tonic: Commended
Ready-made cocktails
Diageo Smirnoff Cosmopolitan: Gold
VNC Cocktails Margarita: Gold
VNC Cocktails Banana Daiquiri: Gold
VNC Cocktails Feijoa & Apple: Gold
VNC Cocktails Strawberry Daiquiri: Silver
Cooperativea Agricola Pisquera Elqui Capel Toffee Cream Colada: Silver
Global Brands VK Mojito Original: Bronze
Diageo Cacique Mojito: Bronze
Cooperativea Agricola pisquera Elqui Coctel Capel Pina Colada: Bronze
Beam Global Spirits & Wine Sauza Original Margarita: Commended
West Eleven Cocktails Elderflower Collins: Commended
Cooperativea Agricola Pisquera Elqui Capel Pisco Sour Doble Destilado: Commended
Classic cocktail (user adds alcoholic drink)
Funkin The Mojito: Gold
Design & packaging
Diageo Smirnoff Cosmopolitan: Gold
Diageo Captain Morgan Original Spiced Gold & Cola: Silver
Diageo J&B and Cola: Silver
Judges
1. Neil Lowrey from dynamic flair duo The Barwizards;
2. Dan Wilks from Create Cocktails;
3. Bartender trainer Leanne Davidson;
4. Julian Shaw, director of bar consultancy the Gorgeous Group;
5. Drinks International’s news and website editor Lucy Britner.
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