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Skyy launches ginger vodka
02 February, 2010
US: Skyy vodka has launched a ginger infusion.
The national roll-out joins Skyy’s All Natural Infusions portfolio of citrus, cherry, passion fruit, raspberry, grape and pineapple.
Andrea Conzonato, chief marketing officer, Skyy Spirits, said: “Mixologists and chefs alike have embraced ginger as the hot new ingredient, many making their own ginger syrups and extracts to add an exotic, yet sophisticated taste to new creations and old favourites.
“Recognising this trend, we developed All Natural Skyy Infusions Ginger, which gives any bartender or consumer the opportunity to easily add ginger’s delectable, sweet taste to any cocktail. All Natural Skyy Infusions Ginger is a groundbreaking addition to our line of All Natural Skyy Infusions products.”
All Natural Skyy Infusions Ginger will be available nationwide starting in February, available in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized bottles. The launch will be supported by a marketing campaign featuring advertising, social media activities and on-/off-premise promotions.
Skyy Spirits is a wholly owned subsidiary of Gruppo Campari.
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