Burnett's Strawberry Vodka

27 August, 2008
Page 14 
Brand owner Heaven Hill Distilleries

Produced in US

Size 1.75 l (PET), 1 l and 75cl (glass)

Price US$10.99

Abv 35

Markets US

Contact: hhdmarketing@heaven-hill.com

Heaven Hill Distilleries of Bardstown, Kentucky, producer of the Burnett's Gin and Vodka franchise, ha s added Strawberry to its portfolio of flavoured vodkas, which already includes blueberry, cherry, citrus, coconut, cranberry, grape, lime, mango, orange, peach, pomegranate, raspberry, sour apple, vanilla and watermelon.

The new exten sion uses the same quadruple-distillation and triple-filtering process as the other varieties, said to provide clarity and smoothness.

The launch of the flavour will be supported by POS for both floor displays and shelf facings, as well as sales education materials. The Burnett's website ( burnettsvodka.com) provides information and drinks recipes for all the flavours.