27 August, 2008
Page 16
Brand owner Pernod Ricard
Produced in France
Size 70cl
Price E20.50
A bv 45
Markets Travel retail, exclusive to Aelia, predominately France
Contact shuhui.lim@wbdf.com
Pernod Ricard has introduced a limited -edition bottle for its traditional Ricard brand, exclusively for Aelia travel -retail shops.
The gold bottle is based on the formula: H²O+ Ricard = Or, as in gold in French.
It was created by Parisien design agency Wolkoff & Arnaudin, which is known for working with perfume houses such as Christian Dior and Givenchy. The inspiration was Ricard's essential ingredient: gold-coloured anis star oil . Also, w hen water is added, the amber spirit turns gold.