Brand owner Guy Anderson Wines

Produced in Italy

Size 75cl

Price £6.99, E10, US$15

Abv 13.5

Markets worldwide, starting in the UK

Contact [http://www.guyandersonwines.co.uk]

This new Italian range from Guy Anderson Wines (GAW) has been launched through Waitrose in the UK. GAW hopes to encourage consumers to look beyond the ubiquitous big names from Europe's great wine producing countries and enjoy some of Italy's more esoteric wines.

Simon Bradbury, sales director (Italy), believes that Via Collina will help guide consumers towards wines "they might otherwise have missed out on."

The first in the range is a Dolcetto di Diano d'Alba from the Langhe area of Piedmont. The vineyards are between the Belbo and Tanaro rivers, an area famous for Barolo and Barbaresco, which also produces outstanding Dolcetto.

Winemaker Daniele Ponzo, of leading producer Terre del Barolo, selected the hand-picked fruit from some of his favourite old vineyards. Fermentation was in stainless steel for 7-8 days, with

micro-oxygenation employed to soften tannins and intensify aromas. The wine was then bottled without barrel-ageing.