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Bacardi, Rémy and B-F to go further in US
27 August, 2008
Page 5
Bacardi, Brown-Forman and Rémy Cointreau have announced plans to expand their US distribution alliance to California and Texas.
The companies launched the alliance in New York in May last year, aligning with Empire Merchants, and are keen to build their portfolios in other states .
The expansion will begin with the Republic National Distributing Company in Texas and discussions have taken place with Young's Market Company in California.
James L Bareuther, chief operating officer of Brown-Forman, said: "Our experience in New York demonstrated that the combined strength of our portfolios , provides better brand-building programs, both on- and off-premise ."
The companies launched the alliance in New York in May last year, aligning with Empire Merchants, and are keen to build their portfolios in other states .
The expansion will begin with the Republic National Distributing Company in Texas and discussions have taken place with Young's Market Company in California.
James L Bareuther, chief operating officer of Brown-Forman, said: "Our experience in New York demonstrated that the combined strength of our portfolios , provides better brand-building programs, both on- and off-premise ."
