About Drinks International

Our portfolio of strong commercial opportunities, powerful, independent editorial content and our certified controlled circulation means that Drinks International is the most trusted and respected global drinks journal.
Established in 1969, Drinks International is the only magazine devoted exclusively to the global spirits, wines and beers market, providing our readership of international drinks buyers with news on all the latest developments and trends within the global drinks industry.  In every issue we cover strong editorial features, business news, market reports, mews analysis and opinion, making Drinks International the essential read for international drinks buyers.  Its unique position and its community of readers provides the perfect platform to deliver you brand’s key messages.Over the last few years we have invested heavily in our controlled circulation, which has gone through an independent audit by the Audit Bureau of Circulation.  We have now been granted an ABC certificate which proves the magazine is distributed to your target audience – drinks buyers around the world.  Through subscriptions and controlled circulation, our distribution guarantees the delivery of an advertising campaign to this target audience.  No other magazine can guarantee such a readership and offer the best return on your marketing spend.In addition to the magazine and website, Drinks International hosts a number of events.
The Drinks International Cocktail ChallengeNow in its fifteenth year, the Cocktail Challenge has built a reputation for being the only truly independent cocktail competition in the world.  Each year it attracts the highest calibre of entries from global brand owners, brand ambassadors and independent bar consultants.  Each year the theme changes on rotation – in 2008 we looked for the best After Dinner recipes.   Watch this space for details of the 2009 event The Drinks International Travel Retail Excellence AwardsNow in their second year, the Drinks International Travel Retail Excellence Awards have been created to recognize the importance of the drinks sector in duty-free retailing.  They are the only travel retail awards exclusively for drinks.  There are nine awards categories and entries are welcomed from all area of the drinks industry – spirits, wines and beers, suppliers and buyers.  The awards centre on the annual TFWA World Exhibition in Cannes where the winners will be announced at the Drinks International Travel Retail party. Drinks International Spirits ChallengesFor the second year, we will produce specialized spirit Challenges throughout the year, in which the world’s finest spirits brands compete in a blind tasting competition.  This year we will hold five events focusing on Rum, Vodka, Gin, Tequila and Whiskies of the World.  Here an authoritative panel of highly respected spirits experts will blind taste each brand and award medals to reveal the best spirit from each category.  Drinks International’s Spirits Challenges are a great vehicle for brands to boost their profile through excellent publicity and recognition throughout the drinks industry.
Click HERE to subscribe to Drinks InternationalClick HERE for more on our advertising and sponsorship opportunities.Click HERE for more information on our events