Russian Standard vodka looks to new markets

Russian Standard vodka is set to launch in Canada, Benelux and Portugal in the first half of 2009.
At the beginning of 2008, the vodka was available in 40 markets. This rose to 60 by the end of the year.
Director of communications Preston Mendenhall told Drinks International: “2009 will see a global campaign to roll out in major markets.
“We have also struck a deal with Maxxium in nine Asian countries.”
Mendenhall said that although 2009 holds some uncertainties, the company is prepared: “We are treading carefully but we will not stop finding the right partners for our vodka. We’re in it for the long haul – we’ve got to look beyond 2009. Russian Standard was founded during the last economic crisis, so we see it more as an opportunity.”
The brand has doubled sales in US since April 2007 and in 2008 the brand sold 2.1m 9 litre cases globally.

Printer friendly version

Email this article to a friend