Corona Extra joins forces with MTV for DJ comp

29 May, 2009

Mexican beer Corona Extra has joined forces with media giant MTV in its hunt to find top DJ talent.

Movida Corona has been launched this month under the banner  ‘the beginning of a legend’.

The final of the competition will be broadcast on MTV bulletins across the continent.

Corona Extra is also launching an advertising campaign on MTV to support Movida Corona, in Italy, Spain and the Republic of Ireland.
The Grand Finale is a global event with mixing masters from 14 countries battling it out for the coveted title of Movida Corona World Champion. Past host cities have included Rome, Marrakech and Vienna.

The overall global winner of this year’s competition will sign a contract for a rare residency of four performances at Ministry of Sound.

They, along with the second and third placed DJs, will also have the chance to perform at the Electric Stage of Rock’n’Rio 2010 in Madrid, with flights and hotel accommodation all included.

The winner will also mix a CD compilation for ‘Movida Corona 2010’, which will be released by PIAS records.

Organiser of Movida Corona and former Movida world champion, Andy Milford said: “This is a recognised path for hot club and bedroom DJs, who are seeking to breakthrough to a bigger audience.

“In an industry, where it has become increasingly difficult for the next generation of DJing stars to get a break, Movida Corona provides that crucial breakthrough.”