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UK: Stowells pushes on-trade
17 July, 2009
UK: Constellation Europe has launched a ‘toolkit’ to help the on-trade build its knowledge of Stowells.
The initiative aims to help licensees boost wine sales.
The Stowells Toolkit comprises a newsletter and calendar to provide help with wine selection plus tips on maximising sales with key dates and ideas for occasions and promotions. The newsletter also offers information on serving and storing.
Each quarter the newsletter will focus on a different region around the world. The newsletter will also include a section on food and wine pairing.
Call +44 (0) 800 917 5866 for details.
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