Patrón XO Cafe returns to US market

Patrón tequila has announced it is bringing back Patrón XO Cafe to the US having discontinued the product three years ago.

Altamura Distilleries enters Australian market

Altamura Distilleries is set to launch into Australia this April, marking further expansion of the brand's global distribution, as it recently launched into India.

Familia Torres named The World’s Most Admired Wine Brand 2024

Spanish wine producer Familia Torres has been named The World’s Most Admired Wine Brand 2024 in the 14th edition of the ranking.

Label 5 plans 'Glocal' marketing campaigns

Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.

Stauning launches global cocktail competition

Danish whisky Stauning has launched the ‘Stauning Drinks Kollektive’, a global cocktail competition which aims to shine a light on bartenders from Denmark, Germany, France, the UK, US and Australia.

Campari launches vermouth advocacy programme

Campari Group has launched the Vermouth Society, a new global bartender engagement programme designed around Vermouth Del Professore and 1757 Vermouth di Torino.

Cate Blanchett joins Toku Saké as creative director

Actor Cate Blanchett has joined Toku Saké as creative director where she will direct the strategy of the brand, including new product development and innovation.

Whitebox Cocktails partners with Artisan Spirits

Ready-to-serve cocktail brand Whitebox Cocktails has partnered with brand-building agency, Artisan Spirits, to expand its international distribution.

Industry names to lead Schweppes brand ambassador programme

Schweppes has announced the launch of its European-wide brand ambassador programme.

US Beverage partners with Erdinger

US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for its portfolio.

US Beverage partners with Erdinger

US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for the brand’s portfolio.

The Artisanal Spirits Company acquires Single Cask Nation

Whisky producer, The Artisanal Spirits Company (ASC), and owner of The Scotch Malt Whisky Society (SMWS), has acquired US-based independent bottling brand, Single Cask Nation.

Moth expands into the US

UK RTD brand Moth (Mix of Total Happiness) is launching in the US this week.

DJ David Guetta partners with Lyre’s non-alc

Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.

Altamura appoints new international head of brand

Altamura Distilleries has introduced Lorenzo Di Cola, formerly of the Experimental Cocktail Club group, to its team as international head of brand across all key global markets, including Italy, the US, UK and India.

Malibu launches new anti-spiking campaign

Malibu has partnered with anti-spiking charity Stamp Out Spiking to train 2,000 on-trade staff and consumers about dealing with a dangerous spiking situation.

Speciality Brands to exclusively distribute Chopin Vodka

Drinks distributor Speciality Brands has signed an agreement with Chopin Vodka, to exclusively distribute the Polish brand in the UK from this October.

The Lost Explorer Mezcal appoints new UK brand ambassador

The Lost Explorer Mezcal has appointed Alan Uresti Silva, previously of Annabel’s, as UK brand ambassador.

Stock Spirits acquires Clan Campbell and the Dugas Group

Stock Spirits Group has announced the finalisation of two acquisitions including Clan Campbell from Pernod Ricard and the purchase of the Société Dugas.

Maker's Mark appoints new UK brand diplomat

Edrington UK has announced the appointment of its latest UK brand diplomat for Maker’s Mark bourbon, Charlotte Pederson.

Puerto de Indias announces UK distribution partner

Spanish gin brand Puerto de Indias has announced its partnership for distribution in the UK with Love Drinks.

Cherubino Wines acquires Margaret River Winemakers

Australia-based Cherubino Wines has announced the acquisition of winery and spirits brand, Margaret River Winemakers.

Desolas Mezcal expands into Canada

Desolas Mezcal has announced a new distribution partnership with Renaissance Wine Merchants to expand its footprint into Canada.

Conor McGregor stout brand Forged enters UK market

Mixed martial arts star Conor McGregor has announced the launch of his Irish stout brand Forged into the UK market through 350 ASDA stores on August 5.

New tequila Sphynx enters the agave market

Former Big Brother contestants, Sukhvinder and Imran Javeed, have founded a new tequila brand called Sphynx. 

Trivento named leading Argentinian wine brand by value by IWSR

The IWSR has recognised Trivento winery as the world’s top-selling Argentine wine brand.

Jinro launches series of UK activations

Korean soju brand Jinro has launched the first of three activations in Europe planned for 2023 after breaking 100m 9-litre cases.

Celebrity tequila - the long term effects

While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.

Outcast Brands joins forces with bbb drinks for UK Distribution Partnership

Outcast Brands, the company behind Blood Monkey Gin and Two Shores Rum, has announced their partnership with bbb drinks for the distribution and brand activation of their premium spirits in the UK market. 

High Point changes name to Wavelength

High Point, the fermented non-alcoholic aperitif and digestif brand, has changed its name to Wavelength and unveiled a new logo. 

London Essence, Avallen and ecoSpirits create low waste serve

Mixer brand The London Essence, Calvados brand Avallen and low carbon, low waste spirits distribution technology ecoSpirits, have joined together to create ‘The Sustainable Spritz’, a low waste serve that eliminates single use glass.

Jinro tops The Millionaires’ Club with over 100 million cases sold

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 100m 9-litre cases in 2022.

Oslo’s Himkok hosts international cocktail bars

Norwegian cocktail bar Himkok, will be hosting ten international cocktail bars for two nights of takeovers in celebration of Himkok’s eight year anniversary and the 2023 Norse Bar Show, on Sunday 4 and Monday 5 June.

The Macallan reveals newest instalment to its Archival Series

The Macallan has revealed the next instalment in its series celebrating the classic advertising campaigns of the brand, Folio 7.

Everleaf achieves B-Corp Certification

Everleaf non-alcoholic aperitif has become B-Corp certified, marking a major milestone in the brand's sustainability journey, which has been key to the business since its launch in 2019.

Antinori named World’s Most Admired Wine Brand 2023

Antinori has been named The World’s Most Admired Wine Brand 2023 and it is the first Italian winery in history to top the list.

THREE SIXTY VODKA AT THE TOP

Three Sixty Vodka is market leader in the premium vodka segment in Germany.

Don the Beachcomber makes a comeback

Last year, 23 Restaurant Services acquired and added Don the Beachcomber restaurant brand to its portfolio, now in honour of Donn’s birthday on 22 February, the Tampa, Florida-based hospitality company is moving forward with an expansive growth strategy for its new tiki-themed restaurant brand.

Shortbarrel Bourbon acquires Atlanta’s Old Fourth Distillery

Atlanta-based Shortbarrel has announced the acquisition of the Old Fourth Distillery, the oldest continuously operating distillery in Atlanta, US.

Havana Club unveils sustainable initiatives to cut carbon footprint

Havana Club is reducing the weight of glass bottles across its core portfolio in a move that it estimates will save 2.2K tons of CO2 per year.

ItalSpirits appoints advocacy director

Drinks marketing, events and brand activation agency, ItalSpirits, has appointed Roberta Mariani as advocacy director.

Takamaka Rum launches in Taiwan

Trois Frères Distillery, the makers of Takamaka Rum in the Seychelles, has announced that it is launching into Taiwan through boutique importer and distributor Bring The Rocks.

UKGB and Molinari join forces

The UKGB and Molinari have announced a joint partnership to build awareness and relationships within the UK hospitality industry.

Brockmans gin expands its brand management and marketing teams

English gin, Brockmans, has expanded its brand management and marketing teams with drinks specialists, Eric Sampers and Helen Buchanan. 

DJ Carl Cox joins team behind Islena

Spanish drinks group Vantguard has announced a three-way partnership with DJ Carl Cox and investment group B-Ikonik with Ibiza-inspired brand, Islena.

Italicus’ Giuseppe Gallo talks new book release and brand progression

In September, Italicus Rosolio di Bergamotto celebrated the anniversary of its sixth year. To mark the occasion, the brand announced the release of a new book outlining the first five years of Italicus. Drinks International caught up with founder Giuseppe Gallo to talk about the evolution of the brand.

Cazcabel Tequila unveils plans for new $37million distillery

Premium tequila brand Cazcabel has announced that its $37million distillery is set to open in Atotonilco El Alto in the Jalisco highlands of Mexico in 2023.

Iichiko shochu changes US distributor

Iichiko shochu has signed an importer agreement with Shaw-Ross International Importers to expand its availability across the US.

Nemiroff partners with Disaronno in Benelux and launches charity bottling

Ukrainian vodka brand Nemiroff has partnered with Disaronno International for exclusive distribution in the Benelux market.

Diageo sells Archers brand to De Kuyper Royal Distillers

Diageo has announced the sale of Archers, the Peach Schnapps brand, to De Kuyper Royal Distillers.