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Icelandic beer brand Eico launches in UK
Icelandic beer brand Eico has launched in the UK which is made with water from glacial melt.
Kirker Greer Spirits launches Japanese brand Ukiyo
Kirker Greer Spirits has launched a new Japanese spirits brand called Ukiyo which features two gins and a rice vodka coming soon.
Pernod Ricard invests in Luc Belaire producer Sovereign Brands
Pernod Ricard has taken a minority stake in the New York-based wine and spirits producer Sovereign Brands.
Richard Seale: Rum's Supreme Champion
Foursquare Distillery icon Richard Seale talks about his career and recent achiements with Oli Dodd.
Pernod Ricard UK launches wine brand for dog lovers
Pernod Ricard UK has launched Leaps & Bounds, a new range of Australian wines inspired by dogs.
Concha y Toro increased sales by 9.1% in Q2
Leading Chilean wine producer Concha y Toro increased consolidated sales by 9.1% in the three months to June 30.
White Claw lays out international expansion plans
It’s been a sobering quarter for hard seltzer. Sales of the canned RTD that disrupted the US alcohol market when it burst onto the scene in 2016, have for the first time, stalled.
Trivento named as the world’s best-selling Argentine wine brand
Trivento has been revealed as the world’s best-selling Argentine wine brand in a report by IWSR Drinks Market Analysis.
STRANGER THOUGHTS: Ambassadors
Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.
Diageo becomes first spirits sponsor of the NFL
Diageo has become the first ever official spirits sponsor of the NFL.
Stella Artois to auction off NFTs of virtual racehorses
Lager brand Stella Artois is auctioning off NFTs of virtual racehorses on the Ethereum blockchain.
Penderyn chief executive Stephen Davies on resurrecting Welsh whisky
When Stephen Davies arrived at Penderyn in 2004, the Welsh whisky industry had lain dormant for almost a century. Nowadays it’s an established category with a growing reputation for quality.
Ellie Goulding invests in seltzer brand Served
Singer and songwriter Ellie Goulding has acquired a ‘significant stake’ in premium hard seltzer brand Served.
How the industry has changed since travel limits
Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.
Casillero del Diablo signs up Hollywood star Pedro Pascal
Hollywood star Pedro Pascal has signed up as the new global ambassador for Chilean wine brand Casillero del Diablo.
Flor de Caña to plant 1m trees by 2025
Flor de Caña has pledged to plant more than one million trees by 2025 through its own annual reforestation program called ‘Together for a Greener Future’.
KAH Tequila targets major expansion in 2021
Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.
Tito's signs new Italian distribution deal
Tito’s Handmade Vodka has entered a new distribution agreement with Genova-based Velier S.p.A for the Italian market.
Monkey Shoulder and Fever-Tree team up for ultimate mixing pack
Scotch brand Monkey Shoulder has teamed up with Fever-Tree in a bid to create the ultimate mixing pack for the off-trade channel.
Heineken's Pure Piraña hard seltzer expands into Europe
Pure Piraña, Heineken’s hard seltzer brand, has announced an expansion into Europe following its exports into Mexico and New Zealand last year.
Ferrari Trento plans global expansion after Formula One deal
Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.
Mixto tequila brand El Sueño launches to promote sustainable practices
The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.
Diageo purchases Lone River Ranch Water producer
Diageo has maintained its acquisition drive by snapping up the firm that produces the Lone River Ranch Water hard seltzer brand.
Beefeater to launch new TV ad campaign
Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.
I Heart Wines sales exceeded 31m bottles in 2020
More than 31 million bottles of the I Heart wine brand were sold in 2020 after it enjoyed significant growth in several international markets.
PROMOTIONAL FEATURE
New home for Whitley Neill Gin
UK’s number one premium gin brand moves production of its London Dry Gin to award winning City of London distillery
BBC Spirits imports several leading British brands
French distributor BBC Spirits has bolstered its portfolio with several UK spirits brands as it bids to drive growth in 2021.
Kendall Jenner launches 818 Tequila brand
Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.
White Claw Mango enters UK market through Tesco
Hard seltzer brand White Claw has launched its Mango variety in the UK through supermarket chain Tesco.
Moët Hennessy rolls out Eminente rum brand
Moët Hennessy has launched Cuban rum brand Eminente in the UK, France, Germany and the Czech Republic.
Class Bar Magazine launches new website
Class Bar Magazine has launched a new website which will provide the latest news and insights into the UK bar industry.
Martin Miller's Gin launches "From Madness To Genius" campaign
Martin Miller’s Gin has unveiled a new ad campaign that tells the story of the brand’s “transformation from a mad idea to a genius gin”.
UK hard seltzer market could reach £75m by 2023 says new report
The UK hard seltzer market is expected to reach a value of £75m by 2023 according to a report commissioned by DRTY.
Freixenet Copestick celebrates strong Christmas trading
Freixenet Copestick cemented its status as the UK’s leading supplier of sparkling wine by increasing sales 21% over the Christmas trading period.
JW Filshill acquires Eldorado Tonic Wine
JW Filshill, the Glasgow-based wholesaler, has acquired Eldorado Tonic Wine as part of its purchase of KB Agencies for an undisclosed sum.
The Macallan announces new addition to Archival Series
The Macallan has revealed Folio 6, the latest instalment in the Scottish distillery’s Archival Series which takes inspiration from classic advertising campaigns of the brand
Ceder’s to launch digital campaign to promote responsible drinking
Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.
Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.
Kingfisher brewer adapts to new trading conditions
Kingfisher has launched a 6x33cl can format in time for the festive trading period as it bids to ramp up off-trade sales.
Martin Miller's Winterful celebrates the brand's 20th anniversary
Drinks International caught up with Martin Miller’s new brand ambassador to learn more about the brand’s new seasonal gin.
Hofmeister secures investment from beer industry veterans
The former managing directors of Greene King and Ei Group have invested in Hofmeister after growing excited by its potential to take the world beer category by storm.
Quintessential Brands launches festive marketing drive
Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.
Guinness launches alcohol-free variant
Guinness has become the latest major beer brand to launch an alcohol-free variant in a bid to capitalise upon growing consumer demand for the category.
Templeton Rye ramps up focus on innovation
Templeton Rye has released a limited-edition Caribbean Rum Cask Finish expression into the domestic and export markets.
Jameson launches Grow Your Own Cocktail challenge
Bartenders can win cash prizes by entering the Grow Your Own Cocktail web challenge launched by Irish whiskey brand Jameson.
Naomi Osaka invests in sake producer
Tennis superstar Naomi Osaka has been appointed as creative director for SOTO after investing in the premium sake brand.
Diageo to purchase Aviation Gin in $610m deal
Diageo will purchase Aviation Gin and several sister brands in a deal worth up to $610 million.
Global Bartending Talent Agency launches with 16 clients
A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.
Beefeater celebrates The Spirit of London in global ad campaign
Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.
New home for Whitley Neill Gin
UK’s number one premium gin brand moves production of its London Dry Gin to award winning City of London distillery
BBC Spirits imports several leading British brands
French distributor BBC Spirits has bolstered its portfolio with several UK spirits brands as it bids to drive growth in 2021.
Kendall Jenner launches 818 Tequila brand
Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.
White Claw Mango enters UK market through Tesco
Hard seltzer brand White Claw has launched its Mango variety in the UK through supermarket chain Tesco.
Moët Hennessy rolls out Eminente rum brand
Moët Hennessy has launched Cuban rum brand Eminente in the UK, France, Germany and the Czech Republic.
Class Bar Magazine launches new website
Class Bar Magazine has launched a new website which will provide the latest news and insights into the UK bar industry.
Martin Miller's Gin launches "From Madness To Genius" campaign
Martin Miller’s Gin has unveiled a new ad campaign that tells the story of the brand’s “transformation from a mad idea to a genius gin”.
UK hard seltzer market could reach £75m by 2023 says new report
The UK hard seltzer market is expected to reach a value of £75m by 2023 according to a report commissioned by DRTY.
Freixenet Copestick celebrates strong Christmas trading
Freixenet Copestick cemented its status as the UK’s leading supplier of sparkling wine by increasing sales 21% over the Christmas trading period.
JW Filshill acquires Eldorado Tonic Wine
JW Filshill, the Glasgow-based wholesaler, has acquired Eldorado Tonic Wine as part of its purchase of KB Agencies for an undisclosed sum.
The Macallan announces new addition to Archival Series
The Macallan has revealed Folio 6, the latest instalment in the Scottish distillery’s Archival Series which takes inspiration from classic advertising campaigns of the brand
Ceder’s to launch digital campaign to promote responsible drinking
Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.
Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.
Kingfisher brewer adapts to new trading conditions
Kingfisher has launched a 6x33cl can format in time for the festive trading period as it bids to ramp up off-trade sales.
Martin Miller's Winterful celebrates the brand's 20th anniversary
Drinks International caught up with Martin Miller’s new brand ambassador to learn more about the brand’s new seasonal gin.
Hofmeister secures investment from beer industry veterans
The former managing directors of Greene King and Ei Group have invested in Hofmeister after growing excited by its potential to take the world beer category by storm.
Quintessential Brands launches festive marketing drive
Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.
Guinness launches alcohol-free variant
Guinness has become the latest major beer brand to launch an alcohol-free variant in a bid to capitalise upon growing consumer demand for the category.
Templeton Rye ramps up focus on innovation
Templeton Rye has released a limited-edition Caribbean Rum Cask Finish expression into the domestic and export markets.
Jameson launches Grow Your Own Cocktail challenge
Bartenders can win cash prizes by entering the Grow Your Own Cocktail web challenge launched by Irish whiskey brand Jameson.
Naomi Osaka invests in sake producer
Tennis superstar Naomi Osaka has been appointed as creative director for SOTO after investing in the premium sake brand.
Diageo to purchase Aviation Gin in $610m deal
Diageo will purchase Aviation Gin and several sister brands in a deal worth up to $610 million.
Global Bartending Talent Agency launches with 16 clients
A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.
Beefeater celebrates The Spirit of London in global ad campaign
Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.
