UK: Pernod appoints new wine director

Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012. 

Pernod Ricard UK announces initiative to drive premium wine sales

Pernod Ricard UK has unveiled an initiative titled ‘Building Premium Wine Brands’, to bring growth back to the UK light wine sector.

Pernod Ricard UK announces senior appointments

Pernod Ricard UK has announced the following senior appointments within its executive committee and senior management group with immediate effect.

Beefeater ‘Forever London’ pack to hit UK shelves

Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.

Pernod pairs Jacob's Creek with Andre Agassi

Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.