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Russia: CEDC/La Martiniquaise deal commences
Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.
Chivas Regal launches global ad campaign
Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.
