Asahi Super Dry becomes worldwide partner of Rugby World Cup 2023

Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.

Diageo launches The Balance Challenge to promote responsible drinking

Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.

Diageo strengthens ties with Facebook

Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.

Diageo confident in premium future

Consumers are returning to premium purchases, according to global drinks giant Diageo.