Tiempo Tequila launches with limited-edition first batch

Tiempo Tequila has debuted its first limited-edition batch of Reposado Cristalino Tequila in the UK.

Amber Beverages launches pineapple-infused tequila in UK

Amber Beverages will launch the first new tequila from Fabrica de Tequilas Fino in the UK after the group’s recent acquisition of the distillery in Jalisco, Mexico.

Dwayne Johnson announces Teremana Añejo launch

Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.

Diageo acquires Mezcal Unión

Diageo has added Mezcal Unión to its Reserve range through the acquisition of Casa UM.

Moët Hennessy launches Volcan De Mi Tierra tequila in the UK

Tequila brand Volcan De Mi Tierra has launched its Blanco and Cristalino expressions in the UK.

Dwayne Johnson’s Teremana announces tequila road trip

Dwayne 'The Rock' Johnson's Teremana Tequila has revealed the “Mana Mobile”, a tour bus set to embark on “The Great American Mana Mobile Road Trip” across the United States.

KAH Tequila targets major expansion in 2021

Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.

Becky Davies: “Tequila is the real deal and that’s why it’s so exciting"

Drinks International caught up with Becky Davies, head of commercial at Ten Locks, to learn more about the firm's plans to kickstart a defining era for tequila in the UK.

Ghost Tequila gains US national distribution deal

Ghost Tequila has signed a national distribution agreement in the US with Republic National Distributing Company (RNDC) that will see the brand enter four new states immediately.

Mixto tequila brand El Sueño launches to promote sustainable practices

The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.

Kendall Jenner launches 818 Tequila brand

Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

Record year for tequila as production and exports reach all-time high

The tequila industry enjoyed record levels of production and exports in 2020, according to the Consejo Regulador del Tequila (CRT).

Brands Report 2021: Tequila

Diageo’s Don Julio has topped the bestselling tequila list for the sixth year in a row. The brand accounted for 15% of our bars’ first-choice tequilas and 18% of the top-three pours in the world’s best venues.

Dwayne Johnson's Teremana set to surpass 300,000 cases

Dwayne 'The Rock' Johnson's tequila brand Teremana is set to surpass 300,000 9-litre cases in its first 12 months of production.

Tesla launches tequila brand in US

Electric car manufacturer Tesla launched its own tequila brand last week carrying an RRP of $250 per bottle to the US market.

Código 1530 Tequila lands major distribution deal

Código 1530 Tequila has announced a partnership with independent drinks distributor MONARQ Group.

Amber Beverage Group acquires 220ha of agave fields

Global spirits company Amber Beverage Group has acquired agave fields in the Los Altos de Jalisco region in Mexico.

The world's first alcohol-free 'tequila' launches

Mockingbird Spirit has launched as the industry’s first alcohol-free ‘tequila’ using Blue Weber Agave in its production.

Pitbull becomes latest celebrity tequila ambassador with Espanita

Espanita Tequila has announced music artist Armando Christian Pérez, best known as ‘Pitbull', as its strategic advisor and global brand ambassador.

Francisco Alcaraz retires after 30 years at Patrón

David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.

Patrón Perfectionists postponed until 2021

As a result of the global COVID-19 crisis the sixth edition of Patrón tequila’s Perfectionists cocktail competition has been postponed to 2021.

Tequila 3 Sombreros undergoes redesign

Tequila 3 Sombreros 100% Agave has unveiled its new bottle design which has been applied to its entire range: Blanco, Reposado and Añejo.

Dwayne Johnson unveils Teremana bottle

Dwayne Johnson has released an image of his new Teremana Tequila bottle on Instagram ahead of its launch later this year.

Brands Report 2020: Mezcal

Del Maguey has yet again dominated the mezcal results for 2020, with 44% of bars suggesting it’s their bestseller.

Brands Report 2020: Tequila

Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.

Dwayne Johnson to launch Teremana Tequila

Actor Dwayne ‘The Rock’ Johnson has announced plans for the production of his own tequila brand called Teremana Tequila due to be launched in the first quarter of 2020.

Patron to host largest ever Día de Muertos campaign

Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.

Giulia Cuccurullo wins UK Patrón Perfectionsists final

Giulia Cuccurullo from Artesian has been crowned UK finalist of the 2019 Patrón Perfectionists Cocktail Competition with her cocktail, The Bridge.

Patrón launches oldest ever tequila

Patrón Tequila has released Patrón Extra Añejo 10 Años, the oldest ever tequila launched by the Bacardí-owned brand.

Patrón honoured at Footprint Drinks Sustainability Awards

Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.

Patrón reveals UK finalists for Perfectionists competition

Patrón has announced eight bartenders for the UK final of its Perfectionists Cocktail Competition which will take place in London in September this year.

Patrón announces measures to drive sustainable production

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.

Patrón data shows rise in tequila cocktails

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

London Mezcal Week prepares for biggest agave tasting in Europe

London Mezcal Week has returned for its third edition at TT Liquor in Shoreditch as it prepares to host the largest agave spirits tasting in Europe.

Patrón partners with top bars for World Earth Day

To celebrate World Earth Day, Patrón Tequila will join forces with The Conduitin London to host Cocktails with a Conscience on 24 April 2019.

Agave spirits forecast to overtake rum in US, says IWSR

According to research from IWSR Drinks Market Analysis, consumption of agave-based spirits was up 9% in the US in 2018.

London Mezcal Week set for new summer dates

London Mezcal Week will be held in the summer for the first time following the announcement of its new dates. 

Ghost Tequila appoints new CCO

Ghost Tequila has appointed Andrew Teubner as chief commercial officer to direct and lead all national sales, brand strategy and marketing for the Boston-based company.

Dave Wilson retires from Patron

Dave Wilson, global president and CEO of Patrón Spirits International and The Patrón Spirits Company, will retire as of April 1, 2019.

Tequila gets European GI approval

The European Commission has approved the addition of Tequila into the EU register of geographical indications.

Patrón Perfectionists win is "new era" for champ

The 2018 Patrón Perfectionists global champion Yeray Monforte, of Barcelona’s Dr Stravinsky, said winning the competition is a ”new era” for him as a bartender.

Yeray Monforte wins Patrón Perfectionists

Yeray Monforte of Dr Stravinsky in Barcelona, has been crowned champion of the Global Patrón Perfectionists Cocktail Competition, with his cocktail Wind.

Nicole Sykes wins Patrón Perfectionists UK final

Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.

Fever-Tree and Patrón tequila launch new mixer

Fever-Tree and Patrón Tequila have joined forces to release Fever-Tree Citrus Tonic Water, a mixer specifically designed to pair with Patrón tequila.

Get Hot Tequila enters Caribbean markets

Hot Glen Road, LLC and Velour Imports have joined forces to import and distribute Get Hot Tequila, the world's first 100% agave, habanero-infused tequila reposado into the Caribbean islands.

Ocho to release two tequilas for 10th anniversary

Tequila Ocho is preparing to release two limited edition tequilas inline with its 10th anniversary.

Callum Baines wins 1800 Tequila Visionaries

Callum Baines from Treacle Bar & Kitchen, Edinburgh has been crowned the winner of 1800 Tequila’s Visionaries Competition.

Diageo, Pernod Ricard and Bacardí ready for tequila boom

Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.

Li Tong crowned 2017 Patrón Perfectionists champion

Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.

Bacardi Limited agrees Patrón acquisition

Bacardi Limited has agreed to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, one of the world’s leading premium tequilas.