Mezcal brand The Lost Explorer enters tequila

Having worked for three decades as head distiller of Diageo’s Don Julio, maestro tequilero Enrique de Colsa has partnered with The Lost Explorer to create its first tequila line.

Brands Report 2024: Tequila

­The most notable element of this year’s tequila list lies in what is missing, rather than what is present, as Casamigos disappears.

Altos launches range of infused tequilas

Pernod Ricard has unveiled a new range of infused tequilas, Altos Infusionado, marking the brand’s most significant launch since its conception.

Altos Tequila launches range of RTD Margaritas

Pernod Ricard-owned Olmeca Altos Tequila has announced the launch of its debut range of ready-to-drink Margaritas.

New tequila Sphynx enters the agave market

Former Big Brother contestants, Sukhvinder and Imran Javeed, have founded a new tequila brand called Sphynx. 

Neurita tequila made with mixology in mind

Created with tequila mixology in mind, Neurita has entered the category with its Citrus and Rosa expressions.

Nobu launches tequila for global markets

Nobu has collaborated with QUI Tequila to launch a limited-edition aged tequila available for both on and off-trade sales.

818 Tequila arrives in the UK

This March, 818 Tequila, owned by model and entrepreneur, Kendall Jenner, has arrived in the UK. 

Global mezcal market expected to reach $2.1 billion by 2031

The global mezcal market is expected to reach $2.1 billion by 2031, new data by Straits Research has revealed.

Pernod Ricard to acquire majority stake in Código 1530

Strengthening its agave portfolio, Pernod Ricard has announced the signing of an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of ultra-premium tequila.

Cazcabel Tequila unveils plans for new $37million distillery

Premium tequila brand Cazcabel has announced that its $37million distillery is set to open in Atotonilco El Alto in the Jalisco highlands of Mexico in 2023.

Allied Market Research: Global tequila market projected to reach $24.19 billion by 2031

A recent report by Allied Market Research has shown that the global tequila market garnered $12.89 billion in 2021, and is estimated to generate $24.19 billion by 2031.

Proximo Spirits relaunches 1800 tequila range

Proximo Spirits has undergone a brand relaunch for its 1800 Tequila range, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews. 

Código 1530 announces two mezcal releases

Independent tequila brand, Código1530, has announced its entry into the mezcal category with the launch of two mezcal expressions.

Mijenta Reposado launches in the UK

Super-premium tequila brand Mijenta, has launched Mijenta Reposado Tequila, the second UK launch from the brand following the release of Mijenta Blanco Tequilla in June 2021.

Diageo acquires female-owned flavoured Tequila brand 21Seeds

Diageo has announced the acquisition of super-premium flavoured Tequila brand 21 Seeds.

Brands Report 2022: Mezcal

Pernod Ricard’s Del Maguey is still the dominant force within the mezcal sector. Its flagship Vida expression can be found in the best bars around the world and its green bottle is fast becoming one of the most recognised in the agave industry.

Brands Report 2022: Tequila

The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.

Tiempo Tequila launches with limited-edition first batch

Tiempo Tequila has debuted its first limited-edition batch of Reposado Cristalino Tequila in the UK.

Amber Beverages launches pineapple-infused tequila in UK

Amber Beverages will launch the first new tequila from Fabrica de Tequilas Fino in the UK after the group’s recent acquisition of the distillery in Jalisco, Mexico.

Dwayne Johnson announces Teremana Añejo launch

Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.

Diageo acquires Mezcal Unión

Diageo has added Mezcal Unión to its Reserve range through the acquisition of Casa UM.

Moët Hennessy launches Volcan De Mi Tierra tequila in the UK

Tequila brand Volcan De Mi Tierra has launched its Blanco and Cristalino expressions in the UK.

Dwayne Johnson’s Teremana announces tequila road trip

Dwayne 'The Rock' Johnson's Teremana Tequila has revealed the “Mana Mobile”, a tour bus set to embark on “The Great American Mana Mobile Road Trip” across the United States.

KAH Tequila targets major expansion in 2021

Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.

Becky Davies: “Tequila is the real deal and that’s why it’s so exciting"

Drinks International caught up with Becky Davies, head of commercial at Ten Locks, to learn more about the firm's plans to kickstart a defining era for tequila in the UK.

Ghost Tequila gains US national distribution deal

Ghost Tequila has signed a national distribution agreement in the US with Republic National Distributing Company (RNDC) that will see the brand enter four new states immediately.

Mixto tequila brand El Sueño launches to promote sustainable practices

The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.

Kendall Jenner launches 818 Tequila brand

Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

Record year for tequila as production and exports reach all-time high

The tequila industry enjoyed record levels of production and exports in 2020, according to the Consejo Regulador del Tequila (CRT).

Brands Report 2021: Tequila

Diageo’s Don Julio has topped the bestselling tequila list for the sixth year in a row. The brand accounted for 15% of our bars’ first-choice tequilas and 18% of the top-three pours in the world’s best venues.

Dwayne Johnson's Teremana set to surpass 300,000 cases

Dwayne 'The Rock' Johnson's tequila brand Teremana is set to surpass 300,000 9-litre cases in its first 12 months of production.

Tesla launches tequila brand in US

Electric car manufacturer Tesla launched its own tequila brand last week carrying an RRP of $250 per bottle to the US market.

Código 1530 Tequila lands major distribution deal

Código 1530 Tequila has announced a partnership with independent drinks distributor MONARQ Group.

Amber Beverage Group acquires 220ha of agave fields

Global spirits company Amber Beverage Group has acquired agave fields in the Los Altos de Jalisco region in Mexico.

The world's first alcohol-free 'tequila' launches

Mockingbird Spirit has launched as the industry’s first alcohol-free ‘tequila’ using Blue Weber Agave in its production.

Pitbull becomes latest celebrity tequila ambassador with Espanita

Espanita Tequila has announced music artist Armando Christian Pérez, best known as ‘Pitbull', as its strategic advisor and global brand ambassador.

Francisco Alcaraz retires after 30 years at Patrón

David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.

Patrón Perfectionists postponed until 2021

As a result of the global COVID-19 crisis the sixth edition of Patrón tequila’s Perfectionists cocktail competition has been postponed to 2021.

Tequila 3 Sombreros undergoes redesign

Tequila 3 Sombreros 100% Agave has unveiled its new bottle design which has been applied to its entire range: Blanco, Reposado and Añejo.

Dwayne Johnson unveils Teremana bottle

Dwayne Johnson has released an image of his new Teremana Tequila bottle on Instagram ahead of its launch later this year.

Brands Report 2020: Mezcal

Del Maguey has yet again dominated the mezcal results for 2020, with 44% of bars suggesting it’s their bestseller.

Brands Report 2020: Tequila

Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.

Dwayne Johnson to launch Teremana Tequila

Actor Dwayne ‘The Rock’ Johnson has announced plans for the production of his own tequila brand called Teremana Tequila due to be launched in the first quarter of 2020.

Patron to host largest ever Día de Muertos campaign

Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.

Giulia Cuccurullo wins UK Patrón Perfectionsists final

Giulia Cuccurullo from Artesian has been crowned UK finalist of the 2019 Patrón Perfectionists Cocktail Competition with her cocktail, The Bridge.

Patrón launches oldest ever tequila

Patrón Tequila has released Patrón Extra Añejo 10 Años, the oldest ever tequila launched by the Bacardí-owned brand.

Patrón honoured at Footprint Drinks Sustainability Awards

Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.

Patrón reveals UK finalists for Perfectionists competition

Patrón has announced eight bartenders for the UK final of its Perfectionists Cocktail Competition which will take place in London in September this year.

Patrón announces measures to drive sustainable production

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.