The partnership forms part of the wider ‘Gin Your Way’ UK marketing campaign launching in October, with Sirieix using his expertise to create drinking experiences with G’Vine complemented by a series of ‘Gin Your Way’ consumer events taking place in December.

Sirieix said: “We share the same roots from the inspiring southwest region of France. G’Vine is different to traditional gins because it is made with grapes not grain and this makes it very smooth, also like me. G’Vine is me in a bottle.”

G'Vine was created by oenologist, founder, president and master distiller of Maison Villevert, Jean-Sébastien Robicquet and has so far launched in more than 60 countries including the UK, Spain, Italy, Germany, Greece, Portugal as well as USA, China, Japan and Australia.

Robicquet said: “Fred embodies G’Vine perfectly. His passion, knowledge and expertise make him relevant when talking about wine, spirits and gastronomy. Furthermore our friendship and shared origin of France make him a natural addition to the Maison Villevert family.”

G’Vine is offered at 40% abv and priced at £35 per 70cl bottle, available online at Drink Supermarket and The Bottle Club and distributed in the UK by Paragon Brands.