Diageo ends distribution deal with Moët Hennessy in France

Diageo has recovered the distribution of all its brands in France which are currently distributed by the joint venture Moët Hennessy Diageo France.

From 1 January 2025 the distribution of Johnnie Walker, J&B and Gordon’s will be conduscted by a new company called Diageo France as the firm executes its plan to bring all French distribution in-house.

Diageo’s partnership with Moët Hennessy’s group outside of France is not impacted by this announcement and Diageo plc’s 34% shareholding in Moët Hennessy is also unchanged.