Johnnie Walker Blue Label appoints Gandy

Johnnie Walker Blue Label has named David Gandy as its new brand ambassador. 

The men’s fashion icon and the Diageo blended whisky  are part of a new brand campaign called Game Changer in the World of Whisky, which recognises "those who achieve progress for themselves and the world around them".

Gandy rose to fame as the face of Dolce and Gabbana’s Light Blue fragrance in 2006 and he was the only male supermodel to appear in the London 2012 Olympics. 

To launch the partnership Gandy took part in a photo shoot with Johnnie Walker Blue Label in the Artesian Bar at The Langham, London, recently named World’s Best Bar in the World's 50 Best Bars awards.  

Alison Forrestal, general manager Diageo Reserve Brands, Western Europe, said: "There is no better way to align our game-changing product proposition than by partnering with a contemporary, game-changing individual, such as David Gandy. We are extremely proud of the partnership and we look forward to working with David to continue our journey of setting definitive, international standards in whisky excellence.”

Gandy will front the whisky brand from December 2012, and the partnership will be celebrated with an event at the London Collections: Men, Autumn/Winter 2013.