BVIB goes for sustainable growth

This plan represents a major change in the function of the BIVB, adding a more political side to its traditional commitments in the technical and financial fields. It also provides confirmation of a wish to get to grips with the major concerns for the sector, beyond just selling wine for the best prices.

The board says Plan Bourgogne 2020 is the result of a shared effort from both sides of the profession, négoce and winemakers, who worked together to lay the groundwork for the future of the Bourgogne wine sector. This dialogue will continue within the various working groups, which, in the course of the first quarter, will come up with a draft plan of action to present to the Board Meeting in June 2016.

Latour is head of the négoce company Louis Latour, founded in 1797 in Beaune. His forebears were winemakers back as far as the 17th century. In 2003 he became president of the Syndicat des Négociants‐Eleveurs de Bourgogne (FNEB), a role that he held until spring 2014, allowing him time to train his successor. From 2011 to 2014, he was also president of the Fédération des Exportateurs de Vins et Spiritueux (FEVS). He is a member of the Council of Vinexpo and of the Banque de France in Dijon.