Rising to the Challenge


Rémy Cointreau Global Travel Retail will launch a travel retail exclusive variant of Bruichladdich single-malt whisky in Orlando.

Head distiller Adam Hannett has created Bruichladdich Laddie Eight to demonstrate the complexity of younger whiskies and the handcrafted production process at Bruichladdich distillery. Laddie Eight is a 50% abv unpeated single malt made without chill filtering or added colour. It was matured in a mix of European and American oak casks for eight years.

Rémy Cointreau will also unveil a new Port Charlotte expression from Bruichladdich. Named after the now closed Port Charlotte Islay distillery, which stopped production in 1929, Port Charlotte 2007 CC: 01 is a heavily peated eight year-old single-malt matured in ex-Cognac casks from France.


Waldemar Behn is presenting new sales solutions with Danzka Vodka twin and 4 x 1-litre packs.

“Multipacks are the new black in global duty free/travel retail and we look forward to presenting a couple of nice solutions in Orlando,” says Torben Vedel Andersen, global sales director. “Our twin pack is very flexible when it comes to outer decoration and our 4-litre briefcase style pack is light and handy. Danzka vodka is the world’s best travelling vodka also in 4 packs”.

Danzka vodka is said to be made using an advanced production
process – a combination of water extracted from the underground that has been demineralised, 100% whole grain and a six-column continuous distillation process.



Brown-Forman Global Travel Retail managing director Marshall Farrer has said that the company’s whiskey portfolio is growing well in the Americas travel retail market despite the difficult trading conditions.

At the IAADFS Duty Free Show of the Americas in Orlando next month Brown-Forman will be exhibiting the travel retail-exclusive Jack Daniel’s 100 Proof, the cinnamon-flavoured Jack Daniel’s Fire, as well as the 50% abv, limited-edition Jack Daniel’s Sinatra Century, which was released last year.

Brown-Forman will also be using the show to celebrate the 70th anniversary of barrel making at its Louisville cooperage in Kentucky.

“Jack Daniel’s is performing well [in travel retail] at numerous price points, as is Woodford Reserve,” said Farrer. “Our founding brand, Old Forrester, is enjoying rapidly growing popularity in the US and we feel that trend will translate well in travel retail.

“As we have said many times, the popularity of American whiskey stems from several sources, not least of which is the popularity and demand for authenticity and premiumisation. We are starting to see our premium tequila Herradura benefit from this trend toward authenticity.”