Pick of the Launches

Glenmorangie/Finlay & Co scotch whisky sunglasses


Brand owner LVMH/The Glenmorangie Company/Finlay & Co

RRP £300, €380, US$460

Markets Global

Contact finlayandco.com

Glenmorangie claims to have introduced the world’s first scotch whisky sunglasses.

The single malt whisky brand has partnered with British sunglass company Finlay & Co to create sunglasses made from the staves of whisky casks.

The LVMH-owned brand majors on its pioneering approach to cask and wood management, hence using first fill and second fill ex-bourbon barrels, which are the essence of the flagship Glenmorangie 10 Year Old. Apparently 1,843 pairs were made from the barrel staves. That ties in with the founding date of the distillery.

Each pair is said to be designed to display its unique grain and natural finish, is numbered and will have the option to be personally engraved for each customer.

Finlay managing director David Lochhead, said: “For this collaboration we were excited to give each cask a new step in its story. There is a real beauty to the American oak that Glenmorangie uses for its casks. It’s a thrill to strip this wood down and reveal the unique grain on every individual pair.”