Pick of the Launches

The Glenlivet Cipher


Brand owner Chivas Brothers/Pernod Ricard

RRP US$120, £82, €106

Markets 25 countries, including UK, Taiwan, Canada

Contact Amber Organ, Chivas Brothers: +44 (0)208 250 1768

Coming in an opaque black bottle with no cask information The Glenlivet Cipher is described as a “scotch whisky shrouded in mystery that helps whisky lovers to push the boundaries of flavour exploration”. Master Distiller Alan Winchester said: “Through the launch of The Glenlivet Cipher, I am laying down a test for foodies and drinkers around the world looking to prove their tasting credentials. I am inviting people to join us on a journey of flavour discovery and I will be checking social media and the hashtag #TheGlenlivetCipher to see who manages to crack the code and unlock the tasting notes of this new enigmatic single malt.”