Pick of the Launches

Ron Prohibido Gran Reserva Solera 15


Brand owner Casa Corralejo

RRP US$30-$35, €30, £25

Markets Global

Contact Raffaele Berardi, r.berardi@fraternityspirits.com

The company describes this Mexican rum (40% abv) as an “exotic and premium artisan rum, produced in a 15-year solera system, acquired by combining rums of different ageing profiles and blending in used raisin wine barrels”.

It is aimed at: “Contemporary adults, sociable, self confident, determined, independent, authentic, sophisticated quality seekers. Although they like to experiment and are open to new options, freedom, challenges and little things in life bring them happiness. Willing to pay for something that assures them unique and special experiences.”