Pick of the Launches

Villa Massa Limoncello


Brand owner Diego Zamora Group RRP €23, US$25.50

Markets Spain, Italy, Holland, US, Russia, Belgium, Portugal, global duty free

Contact Claire Harris, c.harris@lime-pr.co.uk

Diego Zamora Group, the premium wines and spirits producer, is introducing new packaging for Villa Massa which, it claims, is the world’s number one limoncello.

The company says Villa Massa is “just like mamma’s limoncello”, because it uses the peel from PGI Sorrento oval lemons, with no added flavouring or colouring.