Shahbazkhani is Bacardi Brown-Forman’s head of trade advocacy

Bacardi Brown-Forman Brands (BBFB) has announced that Shervene Shahbazkhani is its UK head of trade advocacy.

As UK head of trade advocacy, Shahbazkhani is responsible for the strategic planning and execution of bartender engagement activity for its portfolio of brands, including Bacardí rums, Grey Goose vodka and Bombay Sapphire gin.

Shahbazkhani also manage the existing team of brand and trade ambassadors that comprise the BBFB training team and she will work alongside Nidal Ramini, Brown-Forman’s UK head of advocacy.

Shahbazkhani was Northern Europe brand ambassador for Bacardí during which time she was nominated as best international brand ambassador at the Spirited Awards 2015 and 2014. Previous UK trade advocacy head, Marc Plumridge, is now Bacardi’s Northern Europe head of trade advocacy.

Shahbazkhani said: “We are setting the bar high as we aim to build increased appreciation for our world-famous brands, support the trade and uncover new talent within the next generation of bartenders.”