Pick of the Launches



Brand owner Global Brands

RRP £3.65

Markets UK

Contact info@globalbrands.co.uk

Global Brands has a new look for its Amigos tequila beer (50cl, 5.1% abv).

Senior brand manager Christian Sarginson, said: “The new visual identity is a chance for Amigos to really connect with its audience. The change is designed to articulate the vibrant zing of limes and the Mexican taste of tequila. With a bright colour palette and nods to street art and Latin culture, the identity update is a statement of intent for where we plan to take the brand in 2017 with our #StreetCerveza campaign.”