The Drinks Tourism Challenge: Awards

The annual awards are a highlight of the year for any company which invests in creating a visitor experience. Christian Davis reports.


VISITOR CENTRES HOST thousands of guests every year and as such provide an excellent opportunity to showcase a company’s products to an interested, captive audience.

The Drinks Tourism Challenge seeks to reward excellence in hospitality, be it teaching how a wine or spirit is made; the history of the winery or distillery and its environs; conducting a testing or laying on an event.

This year the judging took place at the Wine & Spirit Education Trust’s London headquarters and the panel of experts judges included drinks industry professionals with experience of PR, marketing, merchandising and tourism.



Graham Cox, WSET UK business development director

Anita Jackson, UK director, Wines of Chile

Jenny McGee, executive director, The Tourism Society

Victoria Morrall, director, Dillon Morrall, a specialist PR & marketing company

Jo Wehring, UK marketing manager, Wines of South Africa

Christian Davis, editor, Drinks International

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