Pick of the Launches



Brand owner Gruppo Campari

RRP £34.00, €39.25, $48.51

Markets UK, Europe, US

Contact emmafenny@cohnwolfe.com

Campari has launched a small-batch Italian gin (45% abv), made with 19 hand-selected Italian botanicals including, from Liguria, fresh basil of the Grande Verde di Genova variety, famed for its sweetness and vibrant colour, and citrus from southern Italy.

O’ndina is said to be: “Inspired by the effortless glamour and carefree spirit of the Italian Riviera in the 1960s and embodies the ongoing allure of La Dolce Vita.

“As relevant today as it was then, the refreshing and herbaceous O’ndina transports you to the Italian Riviera, capturing the contemporary allure of Italy in a drink.”