International Scottish Gin Day on track for 100m global reach

International Scottish Gin Day 2019 (ISGD) will aim to help a global audience discover Scottish Gin and make Scotland a bigger tourist destination.

ISGD 2019 will be held on Saturday August 3, 2019 and provide an opportunity for Scottish gin makers, bars, restaurants, bottle shops and consumers to discover, celebrate and promote Scottish gin.

Established by The Gin Cooperative, a husband and wife business which aims to promote Scottish gin through its website, ISGD will provide businesses with the chance to shape their own event around the day.

Co-founder Natalie Reid said: “The Gin Cooperative was established at the beginning of 2018 along with my husband Martin as a business that works with Scottish gin makers to tell their story and the broader story of Scottish gin to the consumer.

“We’re currently engaged with a variety of UK-based and international stakeholders to ensure that International Scottish Gin Day 2019 has the right global reach.

“We’ve got lots of great content planned and are already speaking with stakeholders, including some premium tonic brands who have shown great interest in being the international tonic sponsor.

The Gin Cooperative is also in talks with members of The World’s Best Bars and a selection of other businesses to bring commercial benefits to the Scottish on-trade.

Reid added: “With the scheduled promotional campaigns, we’ve estimated ISGD content, which will be rolled out between October 2018 and August 2019, will be seen by a global audience of close to 100m people based on our own social media, website analytics and those of the Scottish gin makers and other stakeholders that we work with.

“This is before we’ve even added new participants from across the on and off trade sectors.”