BCB director: World Class clash is “enrichment”

Bar Convent Berlin director Petra Lassahn insists that the schedule clash with Diageo World Class is “an enrichment” to the trade show.

Earlier this year it was announced that the global final of Diageo World Class bartender competition would be held in Berlin and overlap with a day of the trade show in early October.

“During the BCB Berlin becomes the bar capital of Europe and numerous events, competitions and parties take place,” said Lassahn. “We think this is an enrichment. 

“Many of the participants will also come to the fair. Besides Diageo is one of our biggest exhibitors and will make a great appearance in the “Kühlhaus” at the BCB. We are in constant exchange.”

BCB will take place 8-10 October while the Diageo World Class global final will happen on Monday 8 October, also in Berlin.