The billboard is next to a new pop-up Jäger coffee shop on Old Street, which serves a full menu of complimentary coffee from Caravan Coffee Roasters

Visitors will receive a sample size Jägermeister Cold Brew Coffee bottle to take away, plus a coffee grinder and recipe cards, and they can leave with coffee beans dispensed directly from the billboard.

Jägermeister Cold Brew is a range extension that fuses Jägermeister’s 56 botanicals with cold brew coffee.