Lucas Bols announces strong revenue returns
Lucas Bols has announced a return of revenues to pre-Covid times for the first half of the 2021/22 financial year.
Total revenue came in at € 45.6m and equals and a year-on-year growth of 70%, mainly as a result of the continued reopening of the on-trade and a favourable comparison base.
Other highlights include:
Huub van Doorne, CEO of Lucas Bols said: “Although we continue to operate in an uncertain environment we are pleased to see that the underlying in-market performance is back to – and in a number of key markets even ahead of – pre-Covid-19 levels.
“The revenue growth of 70% versus last year underpins the strong rebound. As the on-trade gradually reopened and our enhanced retail performance was sustained, our brands experienced strong consumer demand, as demonstrated by robust depletion trends.
“The Passoã brand is delivering beyond expectations in many key markets: its performance has been spectacular. Substantial growth is also noted for “Bols Cocktails and Galliano. The US market is performing exceptionally well across these brands: a true testament to the strength of our distribution platform there.
“We intensified our direct-to-consumer focus along with bartender engagement. The company’s online presence and retail proposition are key elements of that focus. I am very proud of the recent launch of our Bols Ready-to-enjoy Cocktails: a new proposition that will inspire consumers by bringing home the magic of cocktails.”