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Brands Report: Pisco

There’s an exciting new entrant in this sector, reports Shay Waterworth

Brands Report: Scotch Whisky

The previously unassailable Johnnie Walker could be showing signs of weakness, finds Hamish Smith

Brands Report: World Whisky

With Irish Whiskey stripped out, other countries get a chance to shine. Hamish Smith does the maths

Brands Report: American Whiskey

Diageo’s Bulleit holds both top spots for the third year running. Shay Waterworth reports

Brands Report: Vodka

There’s been little change in the best sellers, with the top brands all holding, says Hamish Smith

The Millionaires' Club 2014
Download The Millionaires' Club PDF here

Welcome to The Millionaires' Club 2014.

The Millionaires’ Club is Drinks International’s ranking of the biggest selling brands in the global spirits industry.

For qualification brands must achieve global sales volumes of 1 million 9-litre cases or more.

This year the list comprises 179 spirits and liqueurs from all corners of the world, with notable brands entering and dropping out of the 2014 list.

Alongside the Full Listing, this year's supplement includes the Market Overview and a breakdown of brands by spirits category. 

There are sections on the Fastest Growing spirits and the Major Players that operate million-case brands.

We picked out our Ones to Watch for next year, and we speak to Officer's Choice owner ABD about building the biggest whisky brand in the world.

Brands flock to MBS to access Russian market

Global spirits groups and aspiring brands were present at the second annual Moscow Bar Show (MBS) this week to capitalize on Russian bartenders and distributors’ growing interest in international spirits. 

First Drinks: Premium brands to drive UK growth

First Drinks has outlined the continued importance of premium drinks brands in driving growth in the UK market.

Champagne

Tesco has moved one of its champagnes to lightweight bottles, but should other brands follow suit? James Boulton of Claessens International explores whether champagne producers can embrace sustainability without damaging their products’ premium status

Indian whisky

The market for whisky in India is huge, but local brands have the lion’s share due to the exorbitant import tariffs. Christian Davis reports

The Millionaires’ Club 2012 launches online

The Millionaires’ Club 2012 – the spirits industry’s definitive ranking of million-case selling brands - has launched on Drinksint.com.

Charles Heidsieck champagne moves to Liberty

UK: Charles Heidsieck champagne is to move to a "fine wine-orientated partner" in the UK. Distribution is to shift from First Drinks Brands to Liberty Wines from June 1, 2012 .

Beam sets new Cooley focus

Following its €95m purchase of Cooley Distillery, Beam will phase out the supply of third-party brands to concentrate on building its core Irish whiskeys: Kilbeggan, Tyrconnell, Connemara and Greenore.

Children more aware of alcohol ads

UK: Children as young as 10 are more familiar with some leading alcohol brands and adverts than those for popular foods and snacks, according to a new report by Alcohol Concern.

Johnnie Walker takes 1st place in Brands by Value list

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

Diageo posts 7% organic sales growth

Diageo has delivered 3% volume growth and 7% organic net sales increase for the six months ended December 31, 2011.

Consultancy firm hires former Bacardi chief

Global business consultancy McKinney Rogers has appointed a former Bacardi USA president to its board.

CEDC pairs with Beam in Poland

Central European Distribution Corporation (CEDC) has signed a five-year exclusive agreement to distribute Beam brands in Poland.

Altia buys Xanté

Altia Plc is buying the Xanté Company and the Xanté spirits brand from the Swedish Tilander family.

Pernod Ricard UK announces senior appointments

Pernod Ricard UK has announced the following senior appointments within its executive committee and senior management group with immediate effect.

LVMH appoints champagne heads

LVMH has appointed new chief executive officers for its champagne brands Moet & Chandon and Veuve Clicquot Ponsardin.

Beam agrees Cooley Distillery purchase

Beam Inc has announced an agreement to purchase Irish whiskey producer Cooley Distillery.

Heineken to up share in Haitian brewery

Heineken has declared an intention to increase its share in a brewery in Haiti to 95%.

Heineken strengthens ties with Facebook

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

Accolade sets its stall out

Accolade Wines has set its stall out, 10 months after Constellation Brands sold off its international wine division to an Australian private equity group.

Mexico: Beam teams up with La Madrileña

US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.

Bruce Willis vodka rolls out new flavours

US: Polish vodka brand Sobieski is to launch three new flavours in the US. Espresso, Cynamon and Bizon Grass are to be imported and marketed by Imperial Brands.

Patrón enters India with Aspri Spirits

Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.

World’s Most Admired Wine Brands is published online

Drinksint.com is now home to the World’s Most Admired Wine Brands magazine supplement, a comprehensive industry poll of the world's best regarded wine. 

Russia: Roust and Rémy strengthen ties

Russian Standard vodka owner Roust and Rémy Cointreau have announced the expansion of their partnership in Russia which will include the distribution of additional Rémy Cointreau brands.

Constellation acquires Ruffino wine brand

Constellation Brands has purchased the remaining 50.1% of Italian wine brand Ruffino from MPF International. 

Beam floats in Fortune Brands break up

US Spirits company Fortune Brands today begun trading as Beam on the New York stock exchange, following the separation of its businesses.

Sazerac buys 17 brands from Corby

Buffalo Trace bourbon owner the Sazerac Company has agreed to purchase 17 brands from Pernod Ricard‘s Corby Distillers. 

Pernod looks to Americas to overtake Diageo

Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.

Burn Stewart Distillers posts profits

Burn Stewart Distillers, producer of brands Bunnahabhain and Scottish Leader, has announced net profits of £3.7 for the financial year ending December 31 2010.

Diageo strengthens ties with Facebook

Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.

Diageo’s catalyst for change

Diageo has announced the launch of Catalyst, a stand-alone group that will focus exclusively on what it describes as high potential brands.

Kirin buys Schincariol

Japanese brewer Kirin has bought the outstanding shares in Aleadri-Schinni Participações e Representações S.A. (“Aleadri”), a company that holds 50.45% of the outstanding shares of Schincariol Participações e Representações SA (Brazil; CEO: Adriano Schincariol: “Schincariol”).

Beam lines up directors

Fortune Brands has announced the boards of directors for Beam and Fortune Brands Home & Security, the standalone public companies to result from the planned separation of its businesses.

Constellation appoints new board member

Constellation Brands has added Keith Wandell, president and chief executive officer of Harley- Davidson to its board.

EPI completes Piper-Heidsieck purchase

Rémy Cointreau has completed the sale of all the shares in Piper-Heidsieck-Compagnie Champenoise to the EPI Group (Européenne de Participations Industrielles).

Millionaires Club 2011 is published

Drinks International and Euromonitor International have published the Millionaires Club 2011. The report lists spirits brands that sell over one million nine-litre cases. A record 172 brands feature in this year’s edition and figures are based on 2010 sales volumes.

Pernod sells Georgian company

Pernod Ricard has announced the disposal, by its affiliate Pernod Ricard Europe, of its shares in Georgian Wine and Spirits LLC to JSC Marussia (Georgia).

Morrison Bowmore makes five appointments

Morrison Bowmore Distillers has made five new appointments within its sales and marketing team.

Rémy sells Piper-heidseick to EPI

The Rémy Cointreau Group has announced the sale of Piper-heidseick – Compangni Champenoise to EPI (Européenne de Participations Industrielles)

New World leads Old in battle of the wine brands

New World brands continue to dominate the global wine sector and now constitute 13 of the top 15 wine brands, according to a recent study.

Bacardi appoints trio of directors

The Bacardi Global Travel Retail Division has announced three director-level appointments in a bid to “create a leadership team with a wealth of experience and global expertise”.

Japanese whiskies launch in India

Indian distributor Radico Khaitan is to launch Japanese whiskies the Yamazaki 12 year old and Hibiki 17 year old in India.

Ian Macleod appoints business development manager

Ian Macleod Distillers has appointed Danielle Murphy as business development manager at its Scotland-based sales team.

Johnnie Walker tops value list

Diageo’s Johnnie Walker is the number one spirits brand by value according to Impact Databank’s Top 100 Premium Spirits list.

Brown-Forman in $250m share repurchase

Brown-Forman has announced that its board of directors has authorised the repurchase of up to $250 million of its outstanding Class A and Class B common shares until November 30, 2011, subject to market and other conditions.

Rémy in talks with EPI over champagne sale

The Rémy Cointreau Group has announced that it has entered into “exclusive negotiations with EPI” to sell its champagne division.

Fortune sees ‘bright and prosperous’ future for Beam

Fortune Brands has said it sees a “bright and prosperous future for Beam Global as an independent spirits company”.

Stock posts impressive growth

The Stock Spirits Group has announced double digit organic volume growth with total sales volumes of 162.4 million litres in 2010.

Constellation Wines renamed Accolade after Champ takeover

Constellation Wines Australia and Europe has been renamed Accolade Wines following the completed acquisition of an 80% share in the company by Australian equity group Champ.

Africa: Heineken acquires additional brewing capacity

Africa: Heineken has announced the acquisition of two holding companies from the Sona Group. The two acquired businesses have controlling interests in each of the Sona, IBBI, Benue, Life and Champion breweries in Nigeria.

Groupe Charlois acquires Winemakers Cooperage

French wine barrel manufacturer, Groupe Charlois, has expanded into the US with the purchase of Winemakers Cooperage (WC) from Treasury Wine Estates.

Brown-Forman looking to offload Fetzer

Brown-Forman, the major US drinks company, has announced a strategic review with a view to offloading its Californina-based wine assets.

Pernod completes sale of Lindauer

Pernod Ricard has announced the completion of the sale, by its affiliate Pernod Ricard New Zealand, of Lindauer and other New Zealand wine brands from Gisborne and Hawke’s Bay together with their inventories and assets.

Australia head hits out

Paul Henry, outgoing general manager, market development for the Australian Wine and Brandy Corporation (AWBC), has accused retailers of being only interested in “volume and price” and described retailer consolidation and price compression as direct threats to proprietary brands.

Pernod sells Lindauer wine brand

Pernod Ricard New Zealand has announced the disposal of its Lindauer wine brand. The company has also announced the sale of several other New Zealand wine brands from Gisborne and Hawke’s Bay together with their related inventories and assets.

Monarq to distribute Disaronno and Tia Maria

Monarq Group is to distribute Tia Maria and Disaronno in the Caribbean domestic and duty free markets.

3 Amigos Tequila to enter global market

Brand marketer, The Paddington Corporation, has announced a joint venture with 3 Amigos Tequila to market its range globally.

Only 10 brands earn Elite status with The IWSR’s Elite Brands 2010

The number of brands meeting the criteria of The IWSR’s Elite Brands has fallen from 22 in 2009 to just 10 in 2010. Ukrainian vodka Nemiroff has taken the top spot.

Beam sells German brands to Henkell

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced plans to divest three of its German-market local brands. Kuemmerling bitters, Fûrst Bismarck korn/schnapps and Jacobi 1880 brandy are to be sold to Henkell & Co, the second largest distributor of wine and spirits in Germany.

Pernod creates new company, new region

Pernod Ricard has created a new brand company for its wines and made several organisational changes to its overall structure.

Drinks International announces 2010 Millionaires

The 2010 Drinks International Millionaires research has been compiled. Based on sales volumes for 2009, this year saw a record number of brands on the list – 162.

Edrington appoints new travel retail director

The Edrington Group has appointed a new area director for global travel retail.

Smirnoff retains no.1 spot in Power 100

Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.